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电商壹周淘宝将升级百亿补贴为一级入口,是正确的选择吗
2020-01-08 00:04   来源:  www.luv2lounge.com   评论:0 点击:

电商壹周淘宝将升级百亿补贴为一级入口,是正确的选择吗电商高管每周必读,电商盘点。独家深度解读阿里、京

电商高管每周必读,电商盘点。独家深度解读阿里、京东、亚马逊重要战略动作。扫描行业重点新闻,进行时,事件或数字,革行业窠臼,也欢迎你补充,一起热议......

E-commerce executives must read every week, e-commerce inventory. Exclusive in-depth interpretation of Ali, JingDong, Amazon important strategic action. Scan industry key news, go on, events or numbers, leather industry rut, also welcome you to add, a hot discussion. .....

针对“快手小店无法上架淘宝商品链接”一事,淘宝方面回应称,一直对所有合作伙伴保持开放合作的态度。内容电商需要有丰富多元、透明高效的商业生态,以及成熟完善的平台治理体系做支撑才能健康发展,“我们愿意和更多平台合作,共同促进行业健康发展”。此外,快手方面回应称,因为系统升级,目前淘宝商品暂时无法审核,还请耐心等待。

In response to the \"fast-hand shop cannot get online taobao goods link \", taobao responded that all partners have maintained an open attitude to cooperation. Content e-commerce needs to have a rich and diversified, transparent and efficient business ecology, as well as a mature and perfect platform governance system to support the healthy development,\" we are willing to cooperate with more platforms to jointly promote the healthy development of the industry \". In addition, the fast hand side responded that because the system upgrade, the current Taobao goods cannot be audited for the time being, but also please wait patiently.

快手此前获得腾讯投资,不过在赚钱这个事上,没有必要把淘宝联盟排除在外,但是淘宝联盟等其他渠道的商家在佣金方面所占的优势,确实不如魔筷星选和快手自建小店。

Fast hands have previously won tencent investment, but in making money this matter, there is no need to exclude taobao alliance, but taobao alliance and other channels of merchants in commission advantage, is not as good as chopsticks star selection and fast hand-built shop.

魔筷星选和快手自建小店只收取实际成交金额的5%作为佣金,淘宝联盟、有赞、拼多多三个渠道的推广者将获得实际到手推广佣金的50%,老铁自然愿意多推广到手金额更高的,自然也就更愿意做魔筷星选和快手自建小店。

Selected chopsticks and fast hand-built shop only charged 5% of the actual transaction amount as a commission, taobao alliance, likes, pinduoduo three channels of promotion will get the actual promotion commission 50%, the old iron is naturally willing to promote the higher amount of money, naturally more willing to do chopsticks star selection and fast hand-built shop.

1月1日消息,2020元旦,毒App正式启动品牌升级,更名为“得物”。改名后的得物,平台定位、现有产品和服务保持不变,依然为一家面向年轻消费者的潮流网购社区。

January 1 news,2020 new year's day, poison app officially launched brand upgrade, renamed \"get things \". After the change of name, the platform positioning, existing products and services remain unchanged, remains a trendy online shopping community for young consumers.

关于电商改名,已有先例,如苏宁电器改成苏宁云商,又改成苏宁易购。改名不会带来任何实质性影响,但会让企业发展思路更清晰地通过名称传达给用户,以留下印象减少记忆成本。

About the e-commerce change of name, there have been precedents, such as Su Ning electrical appliances changed to Su Ning cloud merchants, and then changed to SUNING. Change of name will not have any material impact, but will let the enterprise development ideas more clearly communicated to the user through the name, so as to make an impression to reduce the cost of memory.

以往的“毒”光从名字上看,用户不能得知这家公司是作何业务,缺乏品牌指向性从而导致认知不够。现在的“毒”已然成为潮流电商的独角兽,从起初的鉴定和球鞋文化,发展成年GMV过百亿的垂直电商,并在受到DST投资后身价涨至10亿美元。随着年轻一代成为消费主力,“毒”要提供更优质的潮流网购体验,必然要有更清晰的品牌定位。因此为了更明确地发展,将企业品牌名称升级为“得物”,意味着于帮助用户得到美好事物。

In the past, only by name, users couldn't tell what the company was doing, and the lack of brand direction led to a lack of awareness. Now the poison has become a trendy e-commerce unicorn, from the initial identification and shoe culture to the development of adult GMV over 10 billion vertical e-commerce, and after the DST investment in the value of $1 billion. As the younger generation becomes the main consumer,\" poison \"to provide a better trend of online shopping experience, must have a clearer brand positioning. Therefore, in order to develop more clearly, upgrading the enterprise brand name to \"get things\" means helping users get good things.

1月2日消息,手机淘宝计划在春节前上线新版本,将“百亿补贴”移出聚划算页面,使“百亿补贴”成为淘宝APP一级入口,其入口面积或将超过现有的聚划算。阿里官方回应称,确实将对聚划算百亿补贴进行资源倾斜,但具体的方式还在研究中。上周三,阿里宣布,自聚划算百亿补贴12月11日上线以来,活动页面累计访问已突破5000万人次。

On january 2, taobao plans to launch a new version before the spring festival, moving \"10 billion subsidies \"out of the cluster page, making \"10 billion subsidies\" a primary entry to taobao app, whose entrance area may exceed the existing cluster calculation. Ali officials responded by saying that resources would indeed be skewed towards a billion-dollar pool of subsidies, but the specific approach was still being studied. On wednesday, ali announced that since the launch of its $10 billion package on december 11th, the event page has racked up more than 50 million visits.

在百亿补贴的战场上,阿里、京东、拼多多都在各自发力,战况胶着:一边是随着拼多多加大百亿补贴的力度,越来越多的品牌入驻了拼多多,客单价逐渐升高;而另一边,京东也开始了“超级百亿补贴”。阿里则属于不得不跟进的情况,从只给个小入口来看,补贴得并不干脆,只是小范围试点。

On the battlefield of tens of billions of subsidies, ali, jingdong and pinduoduo are all fighting each other: on the one hand, with pinduoduo increasing its tens of billions of subsidies, more and more brands are entering pinduoduo, and the unit price of customers is gradually rising; on the other hand, jingdong has also begun to \"super billions of subsidies \". Ali is a situation that has to be followed up, from a small entrance to the subsidy is not simply, just a small pilot.

另外,从去年双十一的情况来看,真正在做促销的京东和拼多多更得民心一些,因为大部分消费者已经深谙天猫价格先升后降这种促销玩法的套路。阿里也应该认识到,理性的消费者越来越不好骗了,应该做出一些真正的改变。

In addition, in the case of last year's double eleven, the jingdong and pinduoduo who are really doing the promotion are more popular, because most consumers already know the way tmall prices go up and down. Ali should also realize that rational consumers are becoming more and more difficult to cheat and should make some real changes.

如果淘宝真把“百亿补贴”加入到一级入口,那就是动真格了。但换一个角度说,则是被拼多多拖下水了。“百亿补贴”会引来一群“薅羊毛党”,有一部分真实用户,但更大一部分用户是“薅羊毛党”,没有忠诚度。但淘宝却不得不做,可以说是不得已而为之。

If Taobao really \"10 billion subsidies \"to add to the first-level entrance, it is real. But on the other hand, pinduoduo was dragged down. Ten billions of subsidies will attract a group of \"woollens \", some of them real, but a larger number of them are\" woollens \"with no loyalty. But Taobao has to do, can be said to be a last resort.

据消息人士透露,淘宝将再次和央视春晚合作,此番合作的重点权益是推介2019年年底刚刚上线的聚划算百亿补贴。聚划算百亿补贴是今年淘宝天猫重点主推的业务,此前也曾赞助过江苏卫视、北京卫视的2020年跨年演唱会,还是B站2020年跨年晚会的独家冠名商。此前,快手宣布成为2020春晚独家互动合作伙伴,将在除夕当晚发放10亿元现金红包。

Taobao will again work with the CCTV Spring Festival Gala, according to the source, with the focus on promoting a multi-billion-dollar subsidy that has just been launched at the end of 2019. This year's taobao tmall focus on the 10 billion subsidies business, has also sponsored jiangsu tv, beijing tv's 2020 cross-year concert, or b station 2020 cross-year party exclusive name. Earlier, Fast Hand announced it would be the exclusive interactive partner for the 2020 Spring Festival Gala, with a $1 billion cash red envelope for New Year's Eve.

新聚划算百亿补贴和春晚合作,透着一股我胡汉三又回来了的劲头和势在必得心气。从江苏卫视到北京卫视再到B站和春晚,足以说明阿里这次对新聚划算非常重视。

New tens of billions of subsidies and Spring Festival Gala cooperation, through a return of my Hu Han-san and momentum in the heart. From Jiangsu Satellite TV to Beijing Satellite TV to B Station and Spring Festival Gala, it is enough to show that Ali attaches great importance to the new gathering.

阿里曾经忽略了下沉市场的电商用户,因此给了拼多多机会,这回阿里企图亡羊补牢,也还算为时不晚,但是光砸钱补贴还不够,拼多多上对中小商户的入驻要求更低,且渠道推广费更低是不争的事实,如果阿里不能把这两个问题解决,长久来看,还是不行。且拼多多十分重视算法,这一点就和头条一样,拼多多内核不是一家电商,而是一家科技公司。如果阿里只和拼多多拼补贴,那真是没打到七寸上。

It's not too late for Ali to make up for this time around, but it's not enough to pay for the money, it's less demanding for small and medium-sized businesses, and it's indisputable that if Ali can't solve these two problems, it's still not possible in the long run. And pinduoduo attaches great importance to algorithms, as in the headlines, the pinduoduo kernel is not an e-commerce business, but a technology company. If Ali only and pinduoduo spell subsidies, it really did not hit seven inches.

12月30日消息,苏宁拼购已启动2020年C2M招商。据悉,这次招商主要针对中小型制造厂商,第一批集中在家具、美妆、粮油和母婴品类。2020年1月,苏宁拼购将与首批20家企业在河北保定签订C2M招商合作协议。

December 30 news, Su Ning has started 2020 C2M investment. It is reported that this investment is mainly aimed at small and medium-sized manufacturers, the first batch of concentrated in furniture, beauty makeup, grain and oil and mother and child categories. In January 2020, Su Ning will sign a C2M investment cooperation agreement with the first 20 enterprises in Baoding, Hebei.

拼购作为打开下沉市场的捷径,要通过消费需求为导向。下沉市场对价格敏感,对商品质量要求不高,但注重用途的组合。我们一直在说,C2M模式能够“需求定制”和“去品牌化”,所以成了拼购电商投入的领域。因为C2M能优化供应链成本,保证“同质不同价”。

Buying as a shortcut to opening up the sinking market should be guided by consumer demand. The sinking market is price sensitive and does not require high quality of goods, but focuses on a combination of uses. We've been saying that the C2M model can "demand customization" and "debranding ", so it's becoming an area of investment in e-commerce. Because C2M can optimize the supply chain cost and guarantee “homogeneity different price ”.

在此之前,就有拼多多一直通过C2M布局家居类目,所以这并不是先例。苏宁此次将首批C2M招商定在家居美妆类的中小制造商,是较为稳健的尝试。但这种模式有其弊端,建立新品牌很难,而已经高度品牌化的品类,再利用C2M需要时间,中小企业更合适。而苏宁智能技术成熟,沉淀数据多,收集用户搜索数据更容易,有以上基础,苏宁拼购着手C2M模式难度并不会太大。

Until now, pinduoduo had been passing through the c2m layout home category, so that was no precedent. Su Ning will be the first C2M investment in home beauty makeup category of small and medium-sized manufacturers, is a more robust attempt. But this model has its drawbacks, it is difficult to establish a new brand, and has been highly branded categories, reuse C2M needs time, small and medium-sized enterprises are more suitable. And Su Ning intelligent technology mature, precipitation data, more easy to collect user search data, have the above basis, Su Ning to buy C2M mode is not too difficult.

12月30日消息,在“2019新国货盛典”上,亚马逊全球开店亚太市场与战略拓展部高级总监庹晓骅表示,预计到2023年,零售电商的销售额在全球零售总额中的占比将超过20%;在全球市场上,中国电商的渗透率最高,达到37%。庹晓骅认为,国货出海正在成为新趋势,亚马逊上现在数十万中国卖家面临广阔的全球市场,可通过跨境电商把商品卖到全球。

On december 30th it emerged that at the 2019 new national goods festival, xiaohua tuo, senior director of amazon's asia-pacific market and strategic development department, said that retail e-commerce sales accounted for more than 20% of global retail sales by 2023, and that chinese e-commerce had the highest penetration rate of 37% in the global market. Mr. Tuo believes that domestic goods are emerging as a new trend, with hundreds of thousands of Chinese sellers on Amazon now facing a broad global market to sell goods to the world through cross-border e-commerce.

由于贸易摩擦影响,外贸订单的增长乏力,国内有巨大的产能仍没被消化,国外也有需求未被满足。跨境出口电商,这是工厂的机会。但从生产走向前台面对消费者,这是他们不擅长的,这个能力需要积累。大家都是摸着石头过河,干就是了。

Due to the impact of trade friction, the growth of foreign trade orders is weak, domestic huge capacity is still not digested, foreign demand is not met. cross-border export e-commerce, which is an opportunity for the factory. But from production to front desk to face consumers, this is what they are not good at, this ability needs to be accumulated. We all crossed the river with a touch of stone.

1月2日消息,中东跨境电商执御(Jollychic)宣布旗下在线支付平台执御支付(JollyPay)近期获得沙特本地支付牌照,成为海湾合作委员会成员国国家唯一持有该牌照的海外企业。执御支付此次获得的支付牌照是继其阿联酋支付牌照后今年获得的第2个牌照。该支付牌照的获得可以确保JollyPay从事牌照颁发国和跨境互联网支付、商户收款、结售汇、汇兑等业务。目前,其已经完成与沙特数家银行的系统对接,并且支持全球多家收单机构联网。

On january 2nd jolly chic announced that its online payment platform, jollypay, had recently received a saudi local payment licence, becoming the only overseas company in the gulf co-operation committee member states to hold the licence. The payment licence received by Royal Payments is the second this year after its UAE payment licence. The acquisition of the payment licence ensures that JollyPay engages in licensing country and cross-border Internet payments, merchant collection, settlement and sale of foreign exchange, exchange and so on. It has now completed its system docking with several Saudi banks and supports the global networking of a number of receiving agencies.

肉联帮是一家生鲜零售连锁品牌,主营社区生鲜零售小店,主打特色为“肉好吃、菜便宜”,为消费者提供优质的餐桌食材和便捷的社区服务。据悉,肉联帮获得A轮融资,龙珠资本(美团点评产业基金)投资。

Meat gang is a fresh retail chain brand, the main community fresh retail shop, the main feature is \"good meat, cheap food \", to provide consumers with high-quality table ingredients and convenient community service. It is reported that the Meat Alliance to obtain round A financing, Longzhu Capital (Meituan Dianping Industrial Fund) investment.

懒龙龙是一个农副产品供应链平台,以蛋品供应链整合为切入点,旨在打造农副产品供应链平台。立志于打造新的B2B2C生鲜产业链。近日完成2300万元A轮融资,本轮投资方为星瀚资本,君上资本和起点资本跟投,累计融资5000万。创始人祁建华称,本轮融资将用于区域扩张,将继续在蛋品产品链的流通环节往上下游延伸改造,同时考虑建立自有的2C品牌。

The lazy dragon is a agricultural and sideline products supply chain platform, with the egg supply chain integration as the entry point, aims to create the agricultural and sideline products supply chain platform. Determined to create a new B2B2C fresh industry chain. Recently completed 23 million yuan A round of financing, this round of investors for Xinghan Capital, Junshang Capital and Starting Capital with the investment, the cumulative financing of 50 million. Founder qi jianhua said that the current round of financing will be used for regional expansion, will continue in the egg product chain circulation link to the upstream and downstream extension, while considering building its own 2c brand.

SnowmanLogistics是一家综合冷链物流服务商,致力于提供仓储,分销和增值服务的综合冷链物流业务,Snowman在印度的综合性有组织冷链服务提供商中拥有超过30%的容量,是冷链物流的市场领导者。Adani集团已以亿卢比的价格收购了SnowmanLogisticsLtd.的多数股权,从而进入了冷链物流。

Snowman Logistics is an integrated cold chain logistics service provider dedicated to the integrated cold chain logistics business of providing warehousing, distribution and value-added services. Snowman has more than 30% capacity among India's integrated organized cold chain service providers and is a market leader in cold chain logistics. Adani Group has bought Snowman Logistics Ltd for a price of 100 million rupees. majority stake, thus entering the cold chain logistics.

LegendairyFoods是一家德国无奶牛乳蛋白类乳制品生产商,利用生物技术将营养物质转化为牛奶蛋白,为用户提供全方位的食品服务。近日完成470万美元天使轮融资,投资方为MerckKGaA,Agronomics。

Legendary Foods, a German dairy manufacturer of milk-free milk proteins, uses biotechnology to convert nutrients into milk proteins to provide users with a full range of food services. Recently completed $4.7 million angel round financing, the investors are Merck KGaA, Agronomics.

Whizar使用最先进的AI技术,通过产生新的节省并提高预订的转化率来帮助旅行社从餐桌上收钱。正好在正确的时机以最小的价格为在线旅行社购买机票。基于AI的SaaS平台,旅行社可以根据预测获得最佳的未来机票。通过利用迄今为止仅属于其他复杂域的AI网络。近日完成270万美元融资,领投方AnnaPartners专注于旅游科技领域投资。Whizar的首个投资者ErezShmul旗下TalmaTravelandTours在本轮融资中增持了Whizar股份。

Whizar uses state-of-the-art AI technology to help travel agencies collect money from the table by generating new savings and increasing conversion rates for bookings. Just at the right time to buy tickets for the online travel agency at the minimum price. Based on AI ' s SaaS platform, travel agencies can get the best future ticket based on the forecast. by exploiting AI networks that so far only belong to other complex domains. With $2.7 million in financing recently completed, lead investor Anna Partners has focused on investing in tourism technology. Erez Shmull's first investor, Erez Shmull's Talma Traveland Tours, has increased its stake in Whizar in the current round of funding.


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